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About
iEmily
Our Mission
Our Editorial Policy
Our Policy Regarding Health Information
Our Statement of Funding
Our Policy Regarding Complaints
Our Statement of Authorship
Frequently
Asked Questions
What
is iEmily?
iEmily
is a health and wellness site for girls that provides broad-based,
in-depth information on issues that affect young girls today, delivered
in a manner appropriate to this age group. The site includes articles,
columns, recipes, and interactive forums that are entertaining and
educational. All material is prepared and reviewed by respected
authors, including physicians, psychologists, psychiatrists, social
workers, nutritionists, and educators.
Who
is the founder of iEmily?
Rina
Spence is the founder, president, and CEO of iEmily. She is a former
junior high school teacher who went on to become a nationally recognized
leader in health care administration. She has served as president
and CEO of Emerson Hospital in Massachusetts. In 1994, she founded
the widely acclaimed Spence Centers for Women's Health, a multi-site
network of medical centers for women. She is a graduate of Boston
University, where she received her BA and MEd degrees. She also
holds an MPA from Harvard University.
Why
is iEmily unique?
No
other site provides comprehensive health and wellness information
to girls. Girls can visit the site as often as they like and continually
discover new information, friends, conversation, recipes, and reassurance
that they are not alone in their life experiences.
How was the name iEmily chosen?
Emily is one of the most common names for girls.
How is iEmily handling sensitive material?
Parents
and other adults may be surprised at the topics addressed on the
site. However, the site's resident experts, including physicians,
teachers, and psychologists, are convinced that young girls are
confronting issues today that weren't relevant to their age group
even one generation ago. Parents and guardians who understand this
will appreciate that iEmily approaches these topics in a respectful,
informative, and factual manner.
How is iEmily adhering to children's
privacy regulations?
The FTC's Children's Online Privacy and Protection Act (COPPA) became
effective April 21, 2000, and pertains to the collection, distribution,
and use of personal information from children under 13 years of
age. Knowing that the site will appeal to younger girls, iEmily
has proactively set out to adhere to all of the COPPA regulations, which we detail in our COPPA Notice.
iEmily does not require registration to view the site. However,
registration is necessary to receive a newsletter, to respond to
a survey, or to participate in a forum or chat. If a girl under
the age of 13 attempts to register, she will be asked to get a parent's
or guardian's consent. iEmily provides a verifiable parental consent
form, which must be completed by a parent or guardian and sent to
iEmily via postal mail or fax. The personal information is limited
to name, date of birth, and email address. This information is used
for internal purposes only. iEmily and Prospero Technologies, the
site's partner for managing chats and forums, will never sell or
release this information to anyone outside of the organization.
Who will iEmily's advertisers be?
Young girls are vulnerable to advertising. iEmily has made a firm
commitment to limit advertising to appropriate products and services.
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